British Heart Foundation (the New Charity)

We have chosen to support The British Heart Foundationthe nation's heart charity. Every day they save lives, through pioneering research, providing vital information to help people reduce their own heart health risks, campaigning for change and supporting and caring for heart patients. 


My father is currently recovering from a major heart bypass operation, and thanks to the great work the guys at BHF do, more people can be saved from what is still the leading cause of death in the world.







Our vision is a world where people don't die prematurely from heart disease.
We'll achieve this through pioneering research, vital prevention activity and ensuring quality care and support for everyone living with heart disease.



Aims and objectives

Our mission is to play a leading role in the fight against disease of the heart and circulation, so that it is no longer a major cause of disability and premature death.
In our strategy report, Beating heart disease together (published in 2007), we stated that:
Within a generation, we aim to:
  • reduce cardiovascular disease in the UK to one of the lowest levels in Europe.
Within a decade, we aim to:
  • halve the number of people under 75 who die from cardiovascular disease
  • make sure at least two thirds of people under 75 survive a heart attack
  • reduce heart-related deaths in all UK local authority areas to the current level in South East England or below
  • reverse the increase in childhood obesity.
To help us get there, we’ve set a number of objectives across the following areas:








To make all this work possible, we rely on your generous donation of time and money.


Have a look at the British Heart Foundation website for more info on the charity and please sponsor us at www.justgiving.com/IceRun2012